Programme
PROGRAMME
Wednesday, 6 May 2026
15.00 – 19.00 Arrival and registration of participants (Hotel Padova, Congress Centre)
19.00 – 19.30 Gathering of participants (Hotel Padova, Congress Centre)
19.30 – 21.00 Ceremonial opening and Best Young Farmer 2026 Award ceremony
(Hotel Padova pool area – in case of rain: Hotel Padova Congress Centre)
- Opening remarks:
- Dijana Katica, President of the Organising Committee and the Croatian Association for Tourism and Rural Development Klub članova Selo
- Nikola Grgurić, Mayor of the City of Rab
- Ivica Lukanović, Prefect of Primorje-Gorski Kotar County
- Kristjan Staničić, Director of the Croatian National Tourist Board
- Dubravka Šuica, European Commission Commissioner for the Mediterranean (address via video message)
- Monika Udovičić, State Secretary at the Ministry of Tourism and Sports of the Republic of Croatia
- David Vlajčić, Deputy Prime Minister of the Republic of Croatia and Minister of Agriculture, Forestry and Fisheries.
- Ceremonial opening
- David Vlajčić, Deputy Prime Minister of the Republic of Croatia and Minister of Agriculture, Forestry and Fisheries
- Ceremonial Best Young Farmer 2026 Award Ceremony:
- Gordana Galović Dupan, Deputy Editor-in-Chief of Jutarnji list
- Sunčana Glavak, Member of the European Parliament and project ambassador.
- Cultural and artistic programme
- Parmachy Family Trio
- Folklorno društvo „Rapski tanac“
- Klapa Rab
- Rab Crossbow Society
- Hosts: Marijana Protulipac Tomičić and Slaven Klobučar
20.30 – 22.00 Reception
Thursday, 7 May 2026
9.00 – 9.15 Gathering of participants and brief opening remarks (Hotel Padova, Arba Congress Hall)
- Dora Smolčić Jurdana, President of the Programme Committee and Head of the Department of Tourism and Marketing, Faculty of Management in Tourism and Hospitality
- Agne Vaitkuviene, President of the European Federation of Rural Tourism Rural Tour
- Anja Fortuna, Public Policy Analyst for Rural Pact.
9.15 – 11.00 Opening lectures (Hotel Padova, Arba Congress Hall)
- Mobility Challenges in Tourism Amid Global Crises – Maja Bakran Marcich, Deputy Director-General for Mobility and Transport, European Commission
- Standards of the Global Council for Sustainable Tourism – a Guide to Sustainable and Regenerative Rural Tourism – Luigi Cabrini, President of the Global Council for Sustainable Tourism (Global Sustainable Tourism Council)
- Unique Experiences of Croatian Rural Tourism – Saša Popovac, Director of the Strategic Planning, Sustainability and Tourism Experience Sector, Croatian National Tourist Board
- From Authenticity to Brand – how rural tourism is shaping Croatia's new image – Božo Skoko, leading Croatian expert in national branding
- Comprehensive Development of Rural Kvarner – from Green Vision to the European Gastronomic Region – Ivica Lukanović, Prefect of Primorje-Gorski Kotar County
- Rural Tourism as a Foundation of Sustainable Tourism – global roadmaps for local progress – Nedim Jašić, Senior Project Specialist at the World Tourism Organization (UN Tourism).
11.00 – 11.30 In Conversation: How European Policies Can Transform Our Village
(Hotel Padova, Arba Congress Hall)
- Moderator: Božo Skoko, Vice-Rector of Algebra Bernays
- Guests:
- Marko Vešligaj, Member of the European Parliament
- Aleksandar Mešić, Dean of the Faculty of Agriculture, University of Zagreb
- Tomislav Vinković, Dean of the Faculty of Agrobiotechnical Sciences, University of Osijek.
- – 12.00 Refreshment break
12.00 – 12.30 Ministerial Dialogue: Cross-Sectoral Collaboration to Strengthen Rural Tourism
(Hotel Padova, Arba Congress Hall)
- Moderator: Oliver Kesar, Department of Tourism, Faculty of Economics, University of Zagreb
- Guests:
- Zdravko Tušek, State Secretary at the Ministry of Agriculture, Forestry and Fisheries
- Monika Udovičić, State Secretary at the Ministry of Tourism and Sports of the Republic of Croatia
- Zrinka Raguž, State Secretary at the Ministry of Regional Development and EU Funds.
12.30 – 13.30 Panel Discussion: Young Farmers for a Sustainable Future of the Countryside and Authenticity
of Rural Tourism (Hotel Padova, Arba Congress Hall)
- Presenter and moderator: Tihana Sudarić, Head of the Department of Bioeconomy and Rural Development, Faculty of Agrobiotechnical Sciences, Osijek
- Participants:
- Sunčana Glavak, Member of the European Parliament and award organiser
- Mladen Fruk, Director of the Directorate for Professional Support to Agricultural Development, Ministry of Agriculture, Forestry and Fisheries
- Best Young Farmer 2026.
- Ivan Đurišević, owner of family farm Family Ranch Reza & Company, recipient of the SUNCOKRET Rural Tourism Award 2025.
- Lidija Maurović Košćak, Head of the Project Department at the Croatian Agency for Agriculture and Food
13.30 – 14.00 Local Policy Dialogue: Synergy of Local and Regional Self-Government in
Creating Sustainable Rural Destinations (Hotel Padova, Arba Congress Hall)
- Moderator: Rikard Bakan, Vice-Dean of the University of Applied Sciences in Virovitica
- Guests:
- Ivica Lukanović, Prefect of Primorje-Gorski Kotar County
- Matija Posavec, Prefect of Međimurje County
- Nikola Grgurić, Mayor of the City of Rab
- Renata Banožić, Mayor of the City of Ilok.
14.00 – 15.00 Working lunch
15.15 – 15.35 Special talk: Spatial identity as the foundation of sustainable tourism (Hotel Padova,
Arba Congress Hall)
- Moderator: Damir Krešić, Director of the Institute for Tourism
- Guest: Academician Nikola Bašić, President of the Scientific Council for Tourism and Space of the Croatian Academy of Sciences and Arts.
15.35 – 16.15 Panel Discussion: Rural Tourism Stars – Transformation of Rural oga Space
(Hotel Padova, Arba Congress Hall)
- Presenter and moderator: Damir Krešić, Director of the Institute for Tourism
- Participants:
- Academician Nikola Bašić, President of the Scientific Council for Tourism and Space of the Croatian Academy of Sciences and Art
- Goran Morović, owner of hotel Villa Nai 3.3, Žman, Dugi otok
- Nina Dumančić, director of hotel Materra, Čepin
- Ana Blatančić, director of Terra Slavonica and manager of Janković Castle, Suhopolje
- Jasna Hoffmann, director of the Bećarac Museum, Pleternica.
15.15 – 17.30 Scientific and Professional Perspectives – Paper Presentations (Hotel Padova,
Eufemija and Kalifront Halls)
16.15 – 17.30 Project Presentations in the Field of Rural Development and Rural Tourism
(Hotel Padova, Arba Congress Hall)
17.50 – 18.00 Gathering of participants (Hotel Padova Reception)
18.00 – 18.15 Joint departure of participants with tourist guides to the promenade in front of
Hotel Valamar Padova, then by water taxi organised by the Rab Barkarijola to
Municipum Arba Square
18.15 – 19.15 Guided tour of the old town with tourist guides
19.30 – 21.00 Launch of the project Kvarner – European Gastronomic Region 2026. at St. Christopher’s Square, with tastings and
a fitting programme
21.00 – 23.00 After party (After party), Conte Nero, Municipum Arba Square.
Friday, 8 May 2026
9.00 – 11.00 Opening lectures (Hotel Padova, Arba Congress Hall):
- How Rural Tourism Can Be Competitive Without Losing Its Soul – Stefan Pettersson, director of Gameng, Sweden
- Aligning Local Opportunities and Needs for Inclusive and Sustainable Development of Rural Areas – Viktorya Ayvazyan, international rural development expert, Food and Agriculture Organization of the United Nations (FAO)
- Who’s Next – Rural Tourism at a Crossroads – Graham Bell, Board Member of Europa Nostra, Netherlands
- Smile While Dealing with Absurdities – Future Skills for Rural Tourism Stakeholders in a BANI World – Harald Armin Friedl, Professor at the University of Applied Sciences FH Joanneum, Austria
- Rural Renaissance Research – Nicholas Hall, founder and director of Digital Tourism Think Tank, United Kingdom (online presentation).
11.00 - 11.15 In Conversation: Italian cuisine – the first national cuisine to be granted UNESCO Intangible Cultural Heritage status (Hotel Padova, Arba Congress Hall)
o Moderator: Mislav Matišić, Director of the Osijek-Baranja County Tourist Board
o Guest: H. E. Paolo Trichilo, Ambassador of the Italian Republic to the Republic of Croatia
11.15 – 12.00 Panel Discussion: Gastronomic Diplomacy – from Local Tradition to Global
Recognition (Hotel Padova, Arba Congress Hall)
- Presenter and moderator: Mislav Matišić, Director of the Osijek-Baranja County Tourist Board
- Panel participants:
- Katija Guljelmović, family farm Pašeta, Trsteno & Pjatance
- Boris Šuljić, Boškinac, Novalja
- Josip Brna, House of Rab Cake
- Davor Andrić, family farm Andrić and project ambassador Kvarner – Europska gastronomska regija 2026.
- Bernarda Marasović, Director of the Skradin City Tourist Board and organiser of the Skradin Risotto and Lifestyle Festival
- Dalibor Macan, sommelier and owner of Della Croce Bed&Breakfast, Svetvinčenat
- Marijana Kalčić, newly appointed Director of the Primorje-Gorski Kotar County Tourist Board.
12.00 – 12.30 Refreshment break
12.30 – 13.30 Panel Discussion: Partnerships Without Borders – the Potential of Immigrants and New Investments that
Bring Change (Hotel Padova, Arba Congress Hall)
- Presenter and moderator: Ivan Kelić, Vice-Dean of the Faculty of Economics, University of Osijek
- Panel participants:
- Ivana Perkušić, authorised to perform the duties of Director of the Directorate for Public Policy Implementation for Immigration, Ministry of Demography and Immigration
- Dario Magdić, Deputy State Secretary at the Central State Office for Croats Abroad
- Željka Kovčalija, owner of Hotel Dunav in Ilok
- Denis Rubić, Organic orchard Terra Marascae, Katuni, Šestanovac
- Anita Sinjeri Ibrišević, Topusko – Smart Thermal Town or Topusko at the Source of Health – health resort and welness-tourism in a sustainable manner
- Robert Pende, Director of the Directorate for the Development of Entrepreneurship, Investment and Competitiveness of the Tourism Economy, Ministry of Tourism and Sports of the Republic of Croatia
13.30 – 13.45 Unmoderated conversation: Four Island Women – Island Talk about Tourism (Hotel
Padova, Arba Congress Hall)
- Željka Frančeski, owner of Kameni otok craft business, Brač
- Ivana Matušan, Director of the Rab City Tourist Board
- Martina Pernar Škunca, Director of the Pag City Tourist Board and President of the Pag Cheese Producers Association, Pag
- Irena Grdinić, from Krk, journalist and promoter of island heritage.
13.45 – 14.30 Presentation of Award Recipients UN Best Tourism Villages i SUNCOKRET
of Rural Tourism – The Sunflower Award (Hotel Padova, Arba Congress Hall)
- Host of the presentation of award-winning projects UN Best Tourism Villages: Irena Grdinić
- Participants:
- Nedim Jašić, Senior Project Specialist at the World Tourism Organization (UN Tourism)
- Krupa na Vrbasu, Bosnia and Herzegovina, Minja Kovačević Šurlan, Director of the Banja Luka Tourism Organisation
- Solčava, Nina Brdar Plesnik, Director of the Rinka Centre, Institute for Tourism and Sustainable Development of the Solčava Area
- Slunj, Mirjana Puškarić, Mayor of the City of Slunj, Croatia
- Kaštelir Labinci, Linda Grebac, Director of the Kaštelir-Labinci Municipality Tourist Board, Croatia.
- Host of the presentation of award-winning projects SUNCOKRET rural tourism – The Sunflower Award: Irena Grdinić
- Participants:
- Dijana Katica, President of the Croatian Association for Tourism and Rural Development Klub članova Selo
- Doživi Zeleno Međimurje, Iva Vurušić Mađarić, Tourist Board of Međimurje County
- Grad Đurđevac, Mario Fuček, Director of the Koprivnica-Križevci County Tourist Board
- Gorski kotar, Petar Hrg, Director of the Gorski Kotar Tourist Board
- Brodsko Posavlje, Ružica Vidaković, Brod-Posavina County
- Varaždinski bregi, Ivana Cvek, Director of the Tourist Board Varaždinski bregi.
14.30 – 15.30 Working lunch
15.30 – 16.00 Panel Discussion: Generational Changes and Rural Youth (Hotel Padova, Arba
Congress Hall)
- Anja Fortuna, Public Policy Analyst for Rural Pact
- Zarja Bašelj.
16.00 – 16.30 Panel Discussion: International Networking and Collaboration (Hotel Padova, Arba
Congress Hall)
- Shpresim Domi, Global Agritourism Network – Europe Chapter
- Jelena Kucan, Balkan Green Network
- Jeannette Borg, Merrill Rural Network.
16.30 – 17.15 Panel Discussion: European Union Projects (Hotel Padova, Arba Congress Hall)
- Marija Dušević, TOURAL
- Giovanni Scaramuzzo, Cluster AtlasMed
- Ludek Kuhr, DIH Tourism 4.0
- Viola Gaudiano, DATA4Rural+.
15.30 – 17.00 Scientific and Professional Perspectives – Paper Presentations (Hotel Padova,
Eufemija Hall)
15.30 – 18.30 Scientific and Professional Perspectives – Paper Presentations
15.30 – 17.00 Project Presentations in the Field of Rural Development and Rural Tourism (Hotel
Padova, Kalifront Hall)
20.00 – 22.00 Themed dinner: Kvarner – Diversity is Beautiful.
- Cultural and artistic programme
- Naša Đurđa – Irena Grdinić
- Klapa Krijanca
- DJ CHOKZY
Saturday, 9 May 2026
9.30 – 15.00 In the Footsteps of Island Tradition – Examples of Sustainable Tourism in Practice – tour
the Happy Island – Felix Alba.