Stefan Pettersson

Stefan Pettersson operates at the intersection of sustainable tourism, regional development, and destination competitiveness. As a structural architect of tourism systems, he helps regions transition from fragmented initiatives to coordinated export-oriented value chains that strengthen local economies and resilience. He is co-founder of GAMENG, where, together with Daniel Hedström, he supports tourism clusters, DMOs, and regional organizations. His work focuses on the Export Value Chain 2.0 model, SME development, and sustainable governance structures. He connects stakeholders and translates complex systems into practical strategies aimed at increasing regional value retention while preserving destination authenticity.