Josip Brna

Josip Brna is a prominent entrepreneur and visionary from the island of Rab, who transformed the family business "Vilma" into one of the most recognizable gastronomic brands in Croatia. This success story began with his mother, Vilma, whose hard work and dedication laid the solid foundations of the business, and who remains actively involved in its operations today. Today, Josip manages the organization and its further growth, continuing to build upon the vision started within the family.

His work is rooted in a deep respect for tradition and a strong connection to his home island, most notably reflected in the revival of the Rab Cake (Rabska torta). Thanks to his commitment, this ancient recipe from the 12th century has been elevated into a luxury souvenir and a recognized, protected symbol of the island.

Under his leadership, the product range has been enriched with premium pralines and chocolates, setting new standards in domestic confectionery. As a passionate promoter of authentic local values, Josip Brna successfully presents Croatian cultural and gastronomic heritage on the international stage through impeccable quality and a dedication to handmade craftsmanship, carefully preserving the identity of Rab for generations to come.