• New technologies in digital marketing
  • Role of social networks and media in communicating with consumers
  • Smart villages – Smart rural communities
  • Role of virtual reality (VR) and augmented reality (AR) in creating the experience of a rural destination
  • Monitoring visitors’ preferences and satisfaction by using artificial intelligence and creating personalised recommendations
  • Use of artificial intelligence in resource management in rural areas
  • Monitoring the ecological impact of tourism on rural areas with the help of artificial intelligence
  • Practice Talks – Examples of Good Practice from the Public and Private Sectors (case studies, presentations, posters)