Ivan Kelić

Ivan Kelić, Associate Professor since 2011 (Marketing, Faculty of Economics and Business in Osijek), Vice Dean for Teaching and Students since 2021. He leads lifelong learning programs for "Tourist Economy Managers" and tourist guide exams, ensuring sector-aligned content. As a researcher and group leader, he participated in numerous projects, leading teams for destination and visitor management plans. As an institutional leader, he worked on establishing the Regional Competence Center in Tourism and Hospitality (RCK VirtuOS) and the e4 project – developing tourism standards. He is a member of the City of Osijek Branding Board, the Croatian National Tourist Board (HTZ) Assembly, and participates in Osijek and Osijek-Baranja County tourist councils. Member of the Croatian Marketing Association (CROMAR), serving as Secretary-General (2017–2021). He teaches at all study levels and guest lectures at regional scientific institutions.