Irena Bosnić

PhD in Economics with a focus on tourism marketing, digital marketing, and the digital transformation of tourism. Graduated in 2008 from the Faculty of Tourism and Hospitality Management among the top 10% of students, and obtained a PhD in 2015 from the Faculty of Economics in Osijek with a dissertation titled “River Tourism Marketing.” Employed at the Virovitica University of Applied Sciences since 2009, where she currently working as a professor of professional studies with tenure and Vice Dean for Education. She has participated in numerous tourism projects and in the work of professional and public bodies. She is the author of around 50 scientific and professional papers and has taken part in several research and development projects.