Nick Hall, Founder and CEO of Digital Tourism Think Tank, is a globally recognised expert in digital transformation in tourism. With over 20 years of experience in destination marketing, innovation and digital trends, he has advised numerous destinations on adapting to change and developing innovative strategies. As a keynote speaker, he has inspired audiences worldwide. He leads a specialised consultancy and develops transformation projects and global collaboration platforms across destinations, industry and academia. He is also the creator of leading events such as X. Festival and Future. Destination. Brand., and is widely regarded as a thought leader in tourism digital transformation.