Saša Popovac

Saša Popovac is the Director of Strategic Planning, Sustainability and Tourism Experience business unit at Croatian National Tourist Board, responsible for defining, guiding, and overseeing an organization’s strategic direction and cooperation with tourism board system and tourism stakeholders on promotion of tourism experiences.

Along over 12 years of experience in strategic planning, market research and analytics in tourism with the Croatian National Tourist Board he has also held research and insights positions across top-tier national and international companies in the consumer goods and telecommunications industries, in addition to notable market research agencies.