Ivana Jurić
Ivana Jurić has been leading the Tourist Board of Osijek-Baranja County since 2018, when she replaced the primary topic of preparation and implementation of EU projects in the fields of tourism and agriculture with the development of a tourist destination management system. With her creative "TZ OBŽ team," she designs various concepts for rebranding destinations, developing a destination management system, and generally popularising Slavonia and Baranja as unavoidable travel destinations. The team is behind the creative concept "HeadOnEast Croatia," a brand platform that puts hedonism at the core of communication as an experience offered in Slavonia and Baranja, thus striving for a long-term change in the perception of the image of eastern Croatia.